Mobile for cash schemes are set to get busier as a raft of new phones hit the streets and one of the latest is the Sony Ericsson Idou. Although the name might raise a few eyebrows, it’s the latest in the Walkman series of phones. And it boasts similar features to the iPhone and iPod; both of which have become somewhat of a holy grail for other mobile manufacturers.

Originally called the W995 Walkman whilst in development, it is described by industry experts as an iPod, or a Microsoft Corp Zune, which can make calls.  The Sony Idou is part of the Entertainment Unlimited Brand is a concerted attempt to steal some of the ground gained by the iPhone. The phone is sophisticated, but will it be ‘cool’ enough to rob the iPhone of its coveted position. The Idou boasts a 12.1 megapixel camera, Xenon flash and some advanced touch features which Sony describes as very intuitive. These include a full-touch menu which allows those using the phone to move between areas that store their favourite items and stored images. And the 16:9 wide screen format allows users to watch movies and TV series with some comfort.  The phone also allows users to talk through pictures, whilst sharing the experience with friends, or family.

The brand Entertainment Unlimited offers consumers a complete package which ranges from music, through to imaging, gaming, content services and software applications. And with over 100 million Walkman phones sold since 2005, no-one is doubting the Sony Ericsson Idou’s coming impact on the market.  As people pass over their old handsets for ones like the Sony Ericsson Idou, then mobile for cash schemes are going to the in-thing.

Via Phoneslimited

Tags: Idou, Sony Ericsson

This entry was posted on Thursday, April 30th, 2009 at 8:42 am by admin and is filed under Mobile phone business, New Phone Model. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.