Tesco VX1i Party Phone A Skinny Success
Tesco appears to have a hit on its hands with its VX1i Party Phone, mainly because it fits easily into skinny jeans.
Research from the team at Tesco Telecoms found that nearly 70% of people in Britain don’t like to carry a large phone around in their pocket. What’s more, some eight out of ten women don’t like the distraction of a handbag on a night out, so have to find somewhere else to stuff their phones. And depositing a large smartphone into a pocket of some skinny jeans, is not that easy. So, the ultra slim VX1i Party Phone was born and it will fit, says Tesco’s, into the skinniest pair of denims.
And they seem to have got it right. The VX1i Party Phone, which retails at £18.99 is now one of Tesco’s best selling mobile phones and 10,000 left the stores in the run-up to New Year.
The great attraction of course is not only its lightweight credentials, but also the fact that it is a SIM free phone. You buy it, then insert your own SIM card. It will work with most of the SIMs from the main networks, apart from 3, and this is a great attraction for those who like to party unencumbered with the usual personal belongings. They can easily swap their own number into the VX1i and party all night, safe in the knowledge that there are no unsightly bulges, at least that can be blamed on their phones.
A spokesperson for Tesco Telecoms and Tesco Mobile said:
“Our handset was developed as an affordable replacement, temporary phone or alternative to a more expensive phone, but its popularity really has taken us by surprise. The start of a new year is the perfect time to cut costs and we are amazed to see how many shoppers want a plucky little alternative to the smart-phone pack – or they want both!”
Tesco Mobile is a joint venture between Tesco and 02. It sells Tesco Mobile branded services online, through its own stores and via Tesco Direct.
Tags: Smartphones, Tesco
