Thursday 22 April, 2010, might just seem like another day, but for over one billion people in nearly 200 countries, it’s a chance to start something that might make a difference to the state of the planet.

Today is 40 years after the first Earth Day and, say the folks behind the globally organised Official Earth Day 2010 Campaign, the world is in greater peril than ever. And the point of creating and gaining publicity around a special day in the year devoted to the Earth, is to get people of all races and creeds motivated to help create a healthy, prosperous and clean energy economy for today and the future.

Earth Day 2010 is a clarion call for all those millions of people who make personal commitments to sustainability, whether its walking to the office, using less energy at home, or, indeed, mobile phone recycling. And its not just limited to individuals, companies, organisations and governments worldwide can help make a difference.

So don’t forget, whilst you’re thinking of things to help save the world, remember its easy to get cash for mobile phones.